Operating where decisions
carry real consequences.
We partner with life sciences leadership teams in moments that require speed, judgment, and senior accountability. Not advisors. Operators.
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We run Strategy Games for life sciences leaders making decisions they cannot afford to get wrong.
Market Reality
Life sciences organizations are under structural pressure: Growth expectations remain high while access tightens. Therapeutic areas are becoming more competitive and fragmented. Internal bandwidth at senior level is constrained. Decisions are increasingly irreversible and high-risk.
As highlighted in the Heidrick & Struggles 2026 Independent Talent Report, companies are shifting toward on-demand senior operators who can step in, lead, and deliver. Not advisors. Operators.
What We Do
Korajoki Advisory steps into the moments where leadership teams need:
- An interim leader who can take ownership immediately
- A sparring partner who challenges thinking at eye level
- A structured way to pressure-test strategy before committing
Strategic War Games
Most leadership teams discuss strategy. Very few rehearse it under pressure.
Korajoki Advisory designs and facilitates executive-level strategic war games for pharmaceutical and biotech organizations facing high-stakes commercial decisions. Unlike traditional workshops, our war games are live decision simulations. Human teams compete inside evolving market scenarios while AI-driven competitor, payer, and market agents respond dynamically to strategic moves in real time.
This creates a powerful learning environment that reveals:
- Hidden strategic assumptions
- Organizational blind spots
- Decision-making biases
- Competitive vulnerabilities
- Payer response gaps
- Missed growth opportunities
The objective is not to replace executive judgment with AI.
The objective is to pressure-test strategy before the market does.
The "Shadow Strategy" System
A unique feature of our model is the "Shadow Strategy" system: while leadership teams make decisions during the simulation, a parallel AI strategy agent silently runs its own alternative strategic pathway using the same information and market conditions.
- The shadow trajectory remains hidden until the final debrief.
- Both strategic paths are compared side by side.
- We analyze market evolution and competitor behavior.
- We evaluate the downstream business impact of strategic choices.
Test your decisions in a controlled environment before real-world consequences occur.
Core Engagement Models
Interim Leadership
Short-term deployment into critical roles where continuity and momentum cannot be lost.
- Leadership gaps during transition
- Launch or turnaround phases
- Cross-market alignment challenges
Leadership Sparring
Direct, high-trust engagement with senior leaders. This is not coaching. It is intellectual and strategic sparring.
- Franchise Heads
- TA Leaders
- General Managers
Strategy Games
Structured, simulation-based strategy work designed to expose blind spots before the market does. (For TA & Franchise Leaders)
- Competitive war games
- Indication expansion scenarios
- Pricing and access trade-off simulations
- Portfolio prioritization battles
Commercial Strategy & Execution
Targeted support on high-stakes commercial questions.
- Go-to-market models
- Market access strategy under constraint
- Competitive positioning in evolving categories
- Lifecycle and indication strategy
Transformation Acceleration
When alignment breaks down, execution stalls. We step in to re-align cross-functional teams and clarify priorities.
- Restore execution discipline
- Bridge gaps between functions
How We Work
Different by design:
Operator-led
Former senior executive, not career consultant.
No leverage model
Direct engagement only.
Selective mandates
Only where impact is real.
Outcome-driven
Success measured in decisions and results, not deliverables.
Client Impact
Clients use Korajoki Advisory to:
- Maintain momentum in critical leadership gaps
- Upgrade decision quality at the top
- De-risk high-stakes strategic choices
- Accelerate execution in complex environments
Founder
Juha-Matti Korajoki
Independent Strategy Advisor | Interim Leader
Former Head of CNS Europe at Teva Pharmaceuticals, with 20+ years leading commercial strategy, market access, and portfolio performance across global markets. Recognized for:
- Leading complex, multi-market businesses under pressure
- Translating ambiguity into clear strategic direction
- Driving alignment across commercial, medical, and access functions
- Delivering growth in highly competitive, regulated environments